Market penetration

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Entering new (geographical) markets presents a great opportunity for companies to expand their business activities and increase their profits. It is nevertheless also a challenge for many managers; understanding the local business culture, speaking the language and identifying the right partners and key-customers.

Entering a new market is a change-process which requires skill, dedication and creativity.

Done properly, new-market entry can generate a long term string of income to the company and improve its strategic position. However, choosing the wrong entry strategy and the wrong partners can be costly.

KMM has many years of experience in assisting high-tech companies to enter new markets and to develop new business in Europe, Israel and the USA. We help companies to scan the market, position themselves and develop a marketing strategy. Most importantly, our “hands on” approach is to find local and strategic partners for our clients, in order to make use of their existing networks and knowledge of their markets.

KMM can assist your company in:

  • Acquiring key-customers
    Targeting companies, identifying and approaching the relevant decision-makers within these organizations. Acquiring a first (key-)reference is of crucial importance when entering new markets.
  • Establishing local partnerships
    Selecting potential partners in order to set up sales channels, approaching:

> Distributors
> Value Added Resellers (VAR’s)
> System Integrators

  • Teaming up with local partners enables companies to tap into local networks while benefitting from existing goodwill and relations.
  • Market research and Market strategy
    Mapping the relevant market players (competitors and partners), identifying market trends, price levels, as well as identifying needs and requirements of end-users; by performing desk-research as well as interviewing industry experts. Based on our findings we help to define our clients’ position vis-à-vis competitors and their products in certain markets in order to ensure a successful market approach.
  • Establishing a regional office
    Assisting companies to set up a legal entity, find local staff, acquire work permits and integrate in the local business community.