Holland / Israel_____________________________________
Kurtz Marketing & Management: a bridge between Israeli and European markets
The logo is simple -- a graceful curve arcing over the company name, Kurtz Marketing & Management. What it represents, however, is much more complex: a network of business relationships between Israel and Holland, primarily in the high-tech sector.
KMM is a Dutch company that, as its logo suggests, provides consulting services in areas such as high-tech; electro-optics and petrochemical development. CEO and founder Kobi Kurtz said his Tel Aviv office serves both the civilian and military markets.
Most KMM employees have MBA's from reputable universities, Kurtz continued, and come from varied backgrounds as marketing, medicine, engineering, computer programming and others. The diversity and professionalism of his staff has enabled Kurtz to establish strategic partnerships in Europe and Israel. He added that his experience in world markets encourages him that Europe will be interested in Israeli products, especially technological offerings, for a long time to come.
KMM assists Israeli and European companies in establishing joint ventures, Kurtz continued, then advises them on solutions specific to their company needs. "We have supplied specific solutions for European companies in many fields, from infrastructure development to printing technology. Our Dutch experience is easily applied in a country like Israel that is grappling with some of the same challenges in expansion and infrastructure development faced by Holland in the past. These fields, together with high-tech, will remain KMM's primary business frontier in Israel."
Israel Business Today, Dec 31 1997
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